The quick definition
Axiology is the science of human-values and is the basis for our Sports Profiles. This allows us to logically and mathematically identify a player's decision making pattern. Axiology differs from traditional sports psychology in that it measures "how" an athlete thinks rather than focusing only on behavioral and social concepts. The real time decision making of the profile mimics the real time decision making that an athlete will exhibit in their sport.
The slightly longer definition and history behind Axiology
Developed by Robert Hartmann....